Lateral Thinking : A Textbook of Creativity

Author: Edward de Bono

Popular psychology

Published on 25 August 2016 by Penguin Books Ltd (Penguin Life) in the United Kingdom.

Paperback | 272 pages
131 x 198 x 20mm | 194g

THE classic work about improving creativity from world-renowned writer and philosopher Edward de BonoIn schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then?Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as ingenious as they are effective. You will become much more productive and a formidable thinker in your own right.