{"product_id":"9781803990149","title":"White Elephant Technology : 50 Crazy Inventions That Should Never Have Been Built, And What We Can Learn From Them","description":"\u003ch3\u003eAuthor: John J. Geoghegan\u003c\/h3\u003e\u003ch4\u003eHistory of engineering \u0026amp; technology\u003c\/h4\u003e\u003ch5\u003ePublished on 17 August 2023 by The History Press Ltd in the United Kingdom.\u003c\/h5\u003e\u003ch4\u003eHardback | 208 pages, 133 Illustrations, black and white\u003cbr\u003e240 x 165 x 22mm | 618g\u003c\/h4\u003e\u003chr\u003e\u003cp\u003eWhat exactly is White Elephant Technology?White Elephant Technology is any unusual invention past or present that fails in the marketplace despite its innovative nature. From jeeps that fly to tanks that shouldn’t; from a wave-powered boat that took over three months to reach its destination to a jet-powered train that shook itself apart, White Elephant Technology showcases each inventor’s talent for creating something nobody asked for. Importantly, none of these inventions are speculative. Each one was built, field tested and worked more or less as planned (except when it killed its creator).\u003c\/p\u003e\u003cp\u003eAlthough success is highly prized, failure has a lot to teach us, especially when you realise it’s the rule and not the exception. Still, no one has undertaken a survey of failed inventions despite history being littered with them … until now. White Elephant Technology corrects this oversight in an entertaining, respectful and occasionally humorous manner, proving that failure is not only as fascinating as success but is also the purest expression of the human condition.\u003c\/p\u003e","brand":"John J. Geoghegan","offers":[{"title":"Default Title","offer_id":64839792656733,"sku":"9781803990149","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1074\/9358\/9341\/files\/9781803990149.jpg?v=1780059819","url":"https:\/\/adventureintobooks.co.uk\/products\/9781803990149","provider":"Adventure Into Books","version":"1.0","type":"link"}